Branding Step 3: Custom Brand Elements


Branding Step 3: Custom Brand Elements


Brand elements and brand patterns create consistency and flexibility in your branding materials, helping consumers form a stronger emotional attachment to your services and products.

Custom patterns and elements can:

  • Take your materials and products from ordinary to magical
  • Stand out as distinctive and recognizable
  • Convey a more in depth and engaging brand story 
  • Extend the impact your soul blueprint and potential 
  • Increase your desirability and provide more surface area for client connection

Branding with pattern is powerful. A pattern may become part of the environment surrounding your products and services. Imagine cohesive and powerful shipping materials, workbooks, apparel, and more. Use your custom patterns and elements on the back of your business cards.


  • Two exclusive surface pattern designs with unlimited exclusive rights (save for my ability to showcase them as part of my portfolio of work)
    • Two rounds of revision per pattern
    • Final repeating raster (PNG and JPG) for each
    • Pattern tile vector (.AI) file for each
  • One custom border treatment.
  • Up to 5 spot elements mined from logo and pattern designs, cohesive with logo and patterns.
  • Extended brand board including logo, fonts, colors and all branding patterns and elements. Download sample.

Note: Any changes of direction after a direction has been approved, and any additional revisions after the two rounds included in this package will be billed at my hourly rate of $125/hr and must be paid before further work is completed. Due to the incredible energetic and time investment of this work, no refunds will be issued. If you'd like to add additional patterns or elements, contact me to negotiate an add-on rate.

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